39 | 3 Questions You Need to Ask When Planning Your Content
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3 Questions You Need to Ask When Planning Your Content
Whenever I start working with a new client, the same question keeps popping up: "How can I make sure the content I'm creating is actually going to sell my offers?"
Spending hours creating content each week, only for that content to be met with crickets is not only frustrating, but disheartening. Trust me, I've been there.
So in todayโs episode, I want to share the 3 questions you should be asking whenever you sit down to plan your content. Because I want to make sure you're creating strategic and intentional content that actually yields RESULTS!
Every piece of content you put out there should have a clear purpose. Weโre not posting for the sake of posting. If you want to see real results then you have to make sure youโre posting content that actually serves both your business and your ideal client.
Having a content plan is a crucial part in your marketing strategy and will ultimately play a role in the success of your business. So before you sit down to create any piece of content, there are 3 questions you need to ask:
1. WHAT DOES YOUR IDEAL CLIENT NEED TO KNOW & BELIEVE BEFORE THEY CAN BE READY TO PURCHASE YOUR OFFER?
You need to create content that resonates with your ideal client and shows them that you truly understand their needs. You need to know what their pain points are, what motivates them, what they believe about your industry and their own abilities. This information will help you tailor your content to their specific needs and beliefs, making it more relevant and compelling.
2. WHAT STORIES CAN YOU TELL TO LET YOUR IDEAL CLIENT KNOW THE TRANSFORMATION THEY DESIRE IS POSSIBLE FOR THEM?
Stories are a powerful tool that can help you connect with your ideal client on an emotional level. By sharing real-life stories of how your product or service has helped others, or your own personal journey, helps to show your ideal client that the transformation they desire is possible for them.
This not only helps build trust but also makes your content more engaging and memorable. Remember, people really connect with stories.
3. WHAT OBJECTIONS MIGHT COME UP FOR YOUR IDEAL CLIENT? HOW CAN YOU ADDRESS & DEBUNK THEM WITHIN YOUR CONTENT?
No matter how amazing your product or service is, there will always be objections. And someone having objections doesnโt mean that theyโre your ideal clientโฆ it simply means that they need more information from you.
The best way to address those objections is to make note of whatโs coming up in private conversations and then create content about it where you can address and debunk those objections before they even come up. This not only helps to build trust but also shows that you understand the concerns of your ideal client and are prepared to address them.
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Remember, your content strategy exists to take your ideal client through the customer journey - from a cold lead to boiling hot and ready to buy. So if youโre strategic and intentional with your content, it will do the selling FOR YOU.
I cannot stress enough how important it is that you do not create content for contents sake - that is how you get stuck on the content hamster wheel creating content that isnโt actually doing anything for your business
Content That Sells
If you are looking for more help on creating a content strategy that actually sells, then you need to get your hands on my online course, Content That Sells.
Content That Sells is a framework to create compelling content that nurtures your ideal client across multiple channels and seamlessly moves them through the customer journey to become paying clients & customers.
If you want to learn more about this course and how it can help you improve your content strategy, click here for all the details!
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If youโre an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship.
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Hey! Iโm Tish!
I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!
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