40 | Inside the ONLY Content Course You’ll Ever Need
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Inside the ONLY Content Course You’ll Ever Need
Sick of spending hours creating content that only reaches crickets… only to repeat the same process next week? Then you NEED Content That Sells…
Content That Sells is a framework to create compelling content that nurtures your ideal client across multiple channels and seamlessly moves them through the customer journey to become paying clients & customers.
Tune in to take a peek behind the scenes and find out exactly how CTS will help you create more time, freedom and PROFIT in your online business
Why I Created Content That Sells.
I named this course Content That Sells for one reason - the whole intention of the course is to do exactly what it says on the tin. Help you to create content that sells your offers and services and turns your audience members into paying clients.
Inside this course is everything I felt like I really needed to know when I first started my business. It includes everything I feel that I really needed to know about content creation and how to reach a wider audience and have a bigger impact and create really valuable content that actually generates results for my business in a way that aligned with my business goals… and in a way that let me hop off the content creation hamster wheel and not feel like I’m having to constantly create new content all the time, but I just couldn’t find that when I was first starting out.
If I would have had this information, I would have grown and scaled my business so much faster. So now, I’ve put it all into an online course, all into one place, and made it available to YOU so that you don’t have to waste months and months on trial and error. Instead, you can learn exactly how to structure your content marketing in a way that generates real results for your business from the get-go.
Content That Sells is a framework to create compelling content that nurtures your ideal client across multiple channels and seamlessly moves them through the customer journey to become paying clients & customers.
Most of the time, when I speak to new clients or members of my audience who tell me that they’re struggling to sell their offer, when I look at their social profiles and their content strategy, they either don’t really have one, or the content strategy they have is just working against them.
They’re feeling like they’re on the content creation hamster wheel, and wondering how they can be spending so much time creating all of this content that just doesn’t seem to be doing anything…
And to me, when I look at someone’s content strategy, it becomes so clear to me why their content isn’t converting. This might be because they’re not posting consistently, or they’re not posting the right content, or the content they create is engaging but isn’t structured in a way that’s going to sell and convert.
And so I created Content That Sells with the intention of helping you create a powerful content strategy that is going to reach your ideal client across multiple channels and speak to them in a language that they truly understand and is going to move them through the customer journey to the point of conversion. And not only that, but so that your content lives on for months after its initial creation and not just entering the content graveyard
I am sharing the exact strategy I used to create a sustainable marketing strategy. One that has allowed me to spend less time creating content that performs even better. And the framework that has become the top revenue-generating activity in my own business, and for many of my clients businesses as well.
And the second reason I created this course is because I want you to share your message with the world. I want you to share your brilliance and your excellence and your expertise and the incredible offer or service that you provide. I want to help you help your people.
I also want to change up the cycle of content creation. I don’t want you to be spending 10 hours a week working hard on creating social media content that just enters the content graveyard after a couple of days. I want for your content to live on for weeks, months, even years to come.
You have the potential to create such an impact. You have the potential to provide incredible transformations to your people. And I want to help you amplify that.
Behind the scenes of Content That Sells
Now that you know why I created this course, I would love to walk you through exactly what’s inside and what you’re going to learn through this framework.
This is a 4 module course where you are going to learn exactly how to plan, create and structure your content to move your ideal client through the customer journey to the point of conversion. By following the methodology within this course, you’ll learn how you can be more strategic and intentional with your content so that you can increase your online presence, authority and sales.
1. UNDERSTANDING YOUR IDEAL CLIENT
In the first module, we are going to work on understanding your ideal client. This is the foundation, and we start with this because I’m sure you know how important the foundations are to every single thing in your business.
You could have the best marketing strategy in the world, but if you don’t have the right foundations in place and that key knowledge and understanding of your ideal client then you are not going to get anywhere because you are going to be building on shaky foundations.
We start by walking through the customer journey, and we start with this because in order to make sales within your business, you need to have a clear understanding of the journey each and every one of your clients will go through before they decide to hire or purchase from you.
Then, I’m going to teach you exactly how to find high-converting content ideas - content that actually converts and is created with your ideal client in mind. And then finally, I’ll walk you through the 3 different personas within your audience.
Now, not everyone works the same way. Within our audience, we have different types of consumers - different types of buyers. These people all have different personalities which affect how they consume content, how they move through the customer journey, and how they buy.
When you’re creating your content, it’s important that you have each of these consumers in mind and that you’re creating content for each one. So you are going to learn exactly how these personas work, the different type of people you have within your audience and how to form your content strategy so that you’re talking to every single type of buyer and not leaving anyone out.
And in this module you’re also going to get a workbook filled with strategic questions that will help you come up with hundreds of strategic content ideas at once!
By the end of module one, you’ll know exactly how to talk to your ideal client to move them through the customer journey and turn them into a paying client or customer.
2. OMNIPRESENT MARKETING
Once you have your foundations in place, we’ll move on to module 2 where you’ll learn how to create an omnipresent marketing strategy, which essentially means that your marketing communications exist across multiple channels. You’re not just relying on one platform, like Instagram, to market your business. You have multiple channels working for you. This is the most sustainable way to grow & market your business.
I’ve spoken a lot about the importance of diversifying your marketing strategy and not relying solely on social media, so through the first part of this module we’ll uncover which platforms are right for you and your business and you’ll be able to easily identify where you should be focusing your marketing efforts for the best results based on your goals, your audience and your skillset.
Nothing I ever teach you is one-size-fits-all. I’m never going to say “this is what you have to do, this is where you have to create content for” because no one thing is going to work for everyone. I present you with all the different options and help you to make an informed decision based on your unique needs and business goals, so you will come away knowing exactly what works for YOU personally.
In the second part of the module, you’ll learn how to bring your new omnipresent marketing strategy together and repurpose one piece of content across multiple channels in a healthy and sustainabale way that doesn’t lead to burnout.
The best part of this strategy is that through the strategic use of these channels, you will be able to create content that lives on long after its initial creation.
3. PLANNING FOR PROFIT
Module 3 is a pretty hefty one as we’re talking about exactly how to plan for profit. Having a content plan is a crucial part of your marketing strategy, and will ultimately play a role in the success of your business. So, you’ll learn exactly how to create a content plan that actually turns your followers into clients.
I’m going to show you a simple system to make your content planning straightforward, easy and high-converting. No more feeling like you’re on a content hamster wheel, or like you’re creating content that doesn’t see results.
And then, there’s even a whole lesson that focuses solely on promotional content, the psychology behind it and how we can design this in a way that moves your ideal client through your customer journey to the point of conversion.
We also have a really juicy workbook for this module with questions to support you in identifying the content you need to create, how to structure it, you have an entire content idea bank to store everything in one place and then the content calendar itself which you can choose between having on google sheets or within an Airtable database.
By the end of this module, you’ll know exactly how to plan your content to do the selling for you.
4. EFFECTIVE CONTENT CREATION
And then we have the final module, which is all about effective content creation. You’ll learn how to strategically structure each individual piece of content for the best results. By following this proven four-step process, you'll be able to start creating content that really hooks your ideal client, makes them feel like you’re in their head, and prompts them to take action.
The second part to this module is creating a strategic batching process that will allow you to dedicate two or three days at the beginning of each month to creating your content, and then you won’t have to worry about it until the next month.
Batching your content is an essential system and workflow that should be a core part of the way you operate your business. It's a productivity practice that will save you so much time and help to prevent burnout. It also helps to ensure that you're consistently producing high-quality content because you're not scrambling around trying to come up with content ideas last minute, or simply not posting at all… So through this lesson you will learn exactly how to create an entire month's worth of content in less than 3 days!
This is the time-saving process I use that allows me to cut my content creation time down significantly, and still create the same amount, or even more!
THE BONUSES
So that is the 4-step framework and the process you will go through within Content That Sells. And if all of that wasn’t enough, there are a tonne of bonuses included as well! I have put together 2 done for you resources to help you go out and get started and make content creation easier than ever.
The first resource is 20 DFY caption templates that you can literally copy, paste and fill in the blanks and these are all captions that have all been tried, tested and proven to convert across multiple industries. They’ve worked for me, they’ve worked for my private clients and they’ve worked for my students, so now, I am sharing them with you so that you can have the same results!
And then to go along with that, the other DFY resource is Canva graphic templates for your Instagram feed so that you can have gorgeous graphics that capture the attention of your audience.
And the last bonus that we have right now (I’m always updating and changing things so there might be more in there when you join) is a video training where you’ll learn how to utilise Instagram Stories for your business.
Ready to create content that sells?
So that is your behind-the-scenes tour of the only content course you’ll ever need.
You have 4 in-depth video modules that you can work through at your own pace and will teach you how to master the art of content marketing for your business. You have multiple workbooks and resources to support you AND DFY captions and templates to make it even easier for you.
The doors to Content That Sells are open right now, so this is your invitation to come and join us inside!
Click here to learn more about Content That Sells & sign up now!
But, if you’re still not sure whether this course is right for you and your unique business then you are more than welcome to send me a message on Instagram and we can have a pressure-free, obligation-free conversation about whether or not this is the right fit.
I’m not here to sell you something that isn’t right for you, so please don’t be afraid to ask. If it’s not the right fit, it’s not the right fit, and I would much rather tell you that than have someone in my course who isn’t going to benefit from it.
I hope this walkthrough has been helpful for you, I cannot wait to see you inside Content That Sells!
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Hey! I’m Tish!
I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!
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