96 | How to make money from free bundles as a contributor
How To Grow Your Email List & Make Money as a Bundle Contributor
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Are you starting to wonder whether participating in bundle collaborations to grow your email list is worth it anymore? Perhaps you’re starting to worry that you’re just building an email list of freebie seekers… After all, the bundles you’ve participated in have done an incredible job at growing your email list, but there doesn’t seem to be much of an opportunity to make sales...
In this episode, I'm breaking down exactly how you can make money as a bundle contributor!
LINKS MENTIONED IN THIS EPISODE:
🔗 Join The Audience Growth Club
🔗 MASTERCLASS: How To Grow Your Email List Fast & Make Money as a Bundle Contributor (included with The Audience Growth Club)
🔗 Episode 56: How I grew my email list by 4k+ new subscribers in one week (without paid ads)
want to listen instead?
What is a bundle?
A bundle is a collaborative list-building event where a group of experts within a similar industry, or niche, come together to serve a common audience. Each contributor will contribute one of their paid offers, usually priced between $9 - $97, and give it away for free exclusively to those who sign up for that bundle.
The bundle is then open for people to sign up to for a limited amount of time, usually a week, and anyone who registers for that bundle is then able to sign up for any of the gifts included inside. When someone wants to sign up for your gift, they give you their name and email address and so you get to grow your email list with targeted leads.
How to make money from free bundle events
Over the years, I have made thousands of dollars in revenue by contributing to free bundles. I’ve gained hundreds of students, thousands of dollars in affiliate income and signed multiple private clients that have gone on to work with me for months and continued to invest in my other products and services… and this all happened because I have been intentional with the way I contribute to bundles.
Choosing a profitable bundle offer
When it comes to bundles, the offer you choose to contribute will make all the difference in whether your participation in that bundle is profitable or not. You may see bundles simply as a way to grow your email list, which is the main function of them, yes! But if you are strategic and intentional with how you participate in bundles, it could have so many more benefits for your business and you could end up making a lot of money off the back of them.
There are lots of different factors that go into choosing a profitable bundle offer, but the main thing that you need to consider is… what offer can you contribute that will naturally lead your ideal client into your other paid offers or services?
We want an email list of buyers, right? Not just freebie seekers. There should always be a deeper way for those who sign up for your free gift to work with you in a paid capacity, whether that’s in your online course or your membership… through a power hour or VIP Day… you should always have a conversion goal and you should know the customer journey you want to take these new subscribers on.
Once the bundle ends, you are then able to upsell your new subscribers into this paid offer, either through your email nurture sequence, a live event, or a scheduled launch for the offer or service.
When you’re picking out a bundle gift, always think about what’s going on in your business at that time, or what you’ll be promoting over the next few months, and choose your gift in accordance with that.
Tripwires & order bumps
Tripwires and order bumps serve as a way to turn your new bundle subscribers into instant customers and generate passive income straight away off the back of the bundles you participate in.
For example, a photographer has a stock video membership. She contributes a pack of stock videos to the bundle. On her checkout page, she creates an order bump that gives her subscribers the option to add a bundle of stock pictures, that compliment the videos they’re downloading, for $9.
And then once they’ve signed up, regardless of whether they purchased the order bump or not, instead of going to a simple thank you page, they’re redirected to a tripwire page that gives them the opportunity to join the stock membership for a discounted price… maybe it’s usually $47/m, but they can get their first month for $27.
Not everyone will take the photographer up on these offers, but those who do have been instantly converted into paying customers who are going to stick around and potentially go onto purchase from her again and again because she’s built that trust and connection from the start!
So if you have a low-cost offer that relates to your free contribution, make sure to include it in your bundle funnel and get yourself some extra cash!
Nurture Sequence
The next step, once your ideal client has signed up for your bundle offer, is to have a solid nurture sequence in place. As the saying goes... the fortune is in the follow up. What you do after the bundle ends is what will determine how successful/profitable your bundle participation is.
When someone signs up for your gift, they should be immediately tagged in your email provider and entered into a sequence that delivers the offer they signed up for and nurtures them, just like it would if they signed up for your free lead magnet. And this nurture sequence gives you the perfect opportunity to sell your higher-ticket offer!
Learn more inside The Audience Growth Club
If you want even more guidance then you should know that we are covering this topic in depth inside of my membership, The Audience Growth Club, this month.
Inside the masterclass, you’ll…
Understand how bundles work & the benefits of contributing to free bundles to grow your business
Know exactly where & how to find aligned bundles to contribute to
Understand how to choose/create the perfect bundle offer that not only grows your list, but converts subscribers into customers & clients
Learn how to present your bundle offer to make sure you stand out from other contributors and increase sign ups for your gift
Learn how to leverage free bundles to make more money within your business
BONUS: Receive instant access to The Bundle Contributor Trello Workflow & other resources to support your collaboration
Click here to find out more & join The Audience Growth Club today!
Or, if you just want the masterclass on its own, you can get instant access here.
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hey, I'm Tish!
I'm a multi-passionate business owner, digital marketing strategist, business mentor & part-time digital nomad ✈️
I'm on a mission to help you create more time, freedom & profit in your business through the implementation of sustainable & scalable business and marketing strategies!
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The Simple Marketing Podcast is for ambitious entrepreneurs who want to build a sustainable & scalable online business. With bite-sized, actionable episodes, you’ll learn how to create more time, freedom & profit in a way that feels good to you.
