101 | Become an Industry Leader with Podcast Guesting
How To Increase Your Visibility & Become the Go-To Expert with Podcast Guesting
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In this episode, I’m sharing how podcast guesting can help you increase your visibility, become the go-to expert within your niche and grow your business as a whole.
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Do you want to be seen as the go-to expert within your industry? Do you want your ideal clients to immediately think of you whenever someone mentions your expert topic? Then you might want to think about adding podcast guesting to your marketing strategy...
When your ideal clients see you being brought on as an expert on all their favourite podcasts, and hear you sharing valuable insights and knowledge... that’s when you become an industry leader.
This month inside The Audience Growth Club, our members are making sure their names are EVERYWHERE through podcast guesting.
Here's why it works:
1️⃣ Podcast guesting gives you direct access to a pre-built, engaged audience who instantly view you as an expert within your industry.
2️⃣ Podcasts are an evergreen form of content, which means that your podcast episode has the potential to reach new listeners for years to come!
3️⃣ As you start podcast guesting, you build up your credibility and begin to establish yourself as a thought leader and expert within your industry. Especially when you’re appearing on multiple podcasts - the more you guest, the more recognisable you become.
4️⃣ Podcast hosts will give you the opportunity to bring their listeners into your audience! You can grow your email list by inviting them to sign up to your free resource, AND invite them to connect with you on your fav social platform.
And the thing with podcasting… they’re only growing in popularity!
According to Buzzsprout, Female listenership reached an all-time high in 2021 and 53% of Americans over the age of 18 listen to podcasts each month. Since the creation of podcasting in 2001, it’s only continued to grow and is showing no signs of slowing down!
That’s why now is the perfect time to leverage podcast guesting as a key strategy in your audience growth plan.
But I get it—pitching yourself to podcast hosts can feel overwhelming if you don’t know where to start. You might be thinking: How do I find the right shows? What do I say in my pitch? How do I make sure my interview actually converts listeners into leads?
And that’s exactly why I want to invite you to join us inside The Audience Growth Club.
In this months masterclass, you’ll learn…
What you need to have in place BEFORE you start podcast guesting (e.g. the equipment, the tech, the assets)
How to identify and find perfect-fit podcasts & write a pitch that stands out from all the others
How to be a great podcast guest, and what to do after the interview to ensure the collaboration is a success!
PLUS! You’ll also get access to our podcasting pitching template that's helped my private clients land 50+ interviews already!
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hey, I'm Tish!
I'm a multi-passionate business owner, digital marketing strategist, business mentor & part-time digital nomad ✈️
I'm on a mission to help you create more time, freedom & profit in your business through the implementation of sustainable & scalable business and marketing strategies!
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The Simple Marketing Podcast is for ambitious entrepreneurs who want to build a sustainable & scalable online business. With bite-sized, actionable episodes, you’ll learn how to create more time, freedom & profit in a way that feels good to you.
