How I grew my email list by 4,200+ subscribers in one week (without paid ads)

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How I grew my email list by 4,200+ new subscribers in one week (without paid ads)

I grew my email list with 4,200+ new subscribers a couple of weeks ago. Plus, I brought in over $15,000 in sales. No ads. No sketchy bots. Just organic marketing.

How? By hosting a free bundle event.

What is a free bundle event?

2 weeks ago, I hosted The Balanced Business Bundle and it was a HUGE success! Basically, I gathered a group of business & marketing experts and convinced them to give away one of their paid products for FREE for a limited time only inside the bundle.

The goal was to provide my audience (& the audience of all our contributors) with a bundle of high-quality resources to help you grow & scale your business... & from the feedback, we definitely did what we set out to do 🥰

What are the benefits of contributing to / hosting a bundle?

It might seem counterintuitive to give away paid offers for free, but doing this provides a number of benefits:

You get to provide your audience with a valuable selection of resources to grow their business
Contributing to, or hosting, a bundle is an incredibly quick and easy way to get in front of a whole new audience and grow your email list with targeted leads
You have the opportunity to make passive sales instantly, and build trust with new leads who may become clients further down the road

How can I contribute to a bundle?

Hosting a bundle can be a big feat, so I highly recommend contributing to a few bundles first so that you can get a feel for how they work!

My favourite place to find bundles to contribute to is within the Facebook group: Bundles of Bundles.

If you want to start contributing to bundles in a strategic way that's going to bring you a tonne of new subscribers & sales, I put together a resource called The Profitable Bundle Contributor to help you do just that!

This is the ultimate checklist to unlock the true potential of bundle collaborations and start building your email list with paying customers 💸

How can I host a bundle?

If you've already been a bundle contributor and you want to start hosting your own bundles, I highly recommend following the framework in Kate Doster's course, Collaboration Cash-In.

This is the exact strategy I used to create & host the Balanced Business Bundle, grow my email list by 4,200+ subscribers in 7 days AND make over $15k in profit!