70 | Should you lower your prices? With Alexa Martinez

LISTEN TO THE EPISODE

SUBSCRIBE: APPLE PODCASTS | SPOTIFY | STITCHER | GOOGLE | AMAZON

Should you lower your prices?

WITH ALEXA MARTINEZ

I’ve always felt some type of way about business coaches telling their clients (and every other business owner in the online space) that if they want to make more money, all they have to do is raise their prices.

While there definitely are circumstances where it makes sense, and it’s necessary to raise your prices, it’s often presented as the solution to every problem and in a lot of cases, it doesn’t actually make sense to do so.

Of course there are times when you should definitely raise your prices, such as if you’ve been undercharging or you’ve added more deliverables or you’ve perfected your process and your clients are getting incredible results… But if you’re just blindly raising your prices without considering why you’re pricing what you’re pricing, it could actually be doing more harm to your business than good.

As you know, this podcast is all about building a business that feels good to YOU. And in this episode, we are going to talk about what it means to break free from the industry standards and find a pricing strategy that truly resonates with your values.

The guest that I am speaking to today decided that what aligned with her values, and what made the most sense for her business was actually to lower her prices… in fact, she more than halved them!

Alexa Martinez is an accomplished coach, mentor and podcast host. After 4 years of running a successful coaching practice and working with over 150 female leaders, Alexa is now here to create waves and hold, not only her clients to a higher standard, but the entire online industry.

In this episode, Alexa is extremely transparent about why she lowered her prices, how she navigated the entire process and how it aligns with her business values and the type of coach that she wants to be, so I cannot wait for you to hear from her!

listen to the episode

LINKS & RESOURCES MENTIONED:

Book a week of Voxer support with Tish
Learn more about 1:1 Voxer Mentorship (now accepting new clients)

CONNECT WITH ALEXA:

Instagram: @alexacoaches

Website: linktr.ee/alexacoaches

CONNECT WITH TISH:

Instagram: @marketingwithtish

Website: leticiajcollins.com

SUBSCRIBE, SHARE & REVIEW

Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week.

If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review on Apple Podcasts or Spotify. Reading your review would make my week!

Recent Episodes

Featured

106 | The highs & lows of my entrepreneurial journey

In this episode, Gemma Heard interviews me on my success story. We talk about my journey, the highs, the lows, and my top tips for building a successful business.

105 | How to create & launch an online course with Anastasia Ushakova

In this episode, Tish sits down with online course expert, Anastasia Ushakova, to discuss how online coaches & service providers can add a passive revenue stream to their business with online courses.

104 | How to host an advent calendar giveaway to grow your audience this holiday season

In this episode, we’re diving into a fun and festive strategy to keep your audience engaged and grow your email list throughout the holiday season—a collaborative advent calendar giveaway! I’ll walk you through exactly what an advent calendar giveaway is, the benefits of hosting one, and how you can host your own collaborative event this December!

102 | Are screenshots of client results manipulative? With Jocelyn Montemarano

In this conversation, Jocelyn Montemarano and I discuss why screenshots of client results may be manipulative (even though they're not intended to be manipulative) AND why screenshots aren't going to convert to the level you think they would. Then, Jocelyn shares what an effective client case study needs to include to convert right-fit clients.

101 | Become an Industry Leader with Podcast Guesting

In this episode, I’m sharing how podcast guesting can help you increase your visibility, become the go-to expert within your niche and grow your business as a whole.

100 | Celebrating 100 episodes & 4 key lessons I've learned as an entrepreneur

In this special episode, I reflect on the four biggest lessons I’ve learned since starting my business, including why you shouldn’t rely solely on social media, the power of collaboration, embracing experimentation, and trusting your own instincts.

99 | How Destini Copp turned her ‘struggling’ newsletter into a money-making machine

In this episode, Destini shares how she turned her struggling newsletter into a money-making machine! Plus, you’ll learn her proven system for creating engaging newsletters that you can take and implement yourself!

98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery

In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers.

97 | Answering your questions about bundles

New to bundles? In this episode, I’m answering some of the most common questions I’ve received about contributing to free list-building bundles.

96 | How to make money from free bundles as a contributor

Are free list-building bundles worth it? Are you just growing an email list of freebie seekers? In this episode, I'm breaking down how you can not only grow your email list as a bundle contributor, but also make money by converting your new bundle subscribers into customers & clients!

Hey, I’m Tish!

I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!

If you’re ready to build a sustainable & scalable business on your own terms… then grab a cuppa, get comfy & stay for a while ☕️ ✨

WORK WITH ME

my everything page