74 | 4 creative ways to use pop-ups to drive conversions (with ConvertBox)

LISTEN TO THE EPISODE

SUBSCRIBE: APPLE PODCASTS | SPOTIFY | STITCHER | GOOGLE | AMAZON

4 Creative Ways You Can Use Pop-Ups to Drive Conversions

I know people love to hate them, but website pop-ups are a great way to not only grow your email list, but also share personalised offers, engage your website visitors and make more sales. In this episode, I’m going to share 4 creative ways that you can use ConvertBox to create pop-ups that are non-obtrusive and drive conversions.

LINKS & RESOURCES MENTIONED:

Grab the ConvertBox Lifetime Deal (affiliate link)

Book a Week of Voxer Support (now accepting new clients)

listen to the episode

I was dubious about using pop-ups on my website at first as I didn't want them to annoy my visitors, but I recently started using ConvertBox (affiliate link) to create my pop-ups, and I LOVE how it allows you to create pop-ups that are non-obtrusive.

These pop-ups appear in the corner of the screen and don't take up the entire space, which means that your visitors scrolling isn't being interrupted, which is what often leads to that annoyance and prompts people to dismiss the pop-up without even reading what’s on it.

The other benefit to ConvertBox is that you can really personalise your pop-ups to the point where they only show up on certain pages, to certain people within your audience, and to people who have already taken a specific action….

Here are 4 creative ways that you can use pop-ups to drive conversions for your business:

1. As a regular pop-up for your lead magnet

Depending on which page someone first visits your website from, they're not always going to see your lead magnet straight away. Pop-ups that tell your website visitors about your lead magnet are a great way to convert those visitors into email list subscribers before they click off your website and forget all about you!

2. Share a special offer for return visitors to your sales page

ConvertBox (affiliate link) is clever... and it can tell when someone is repeatedly viewing your sales page. Within the software, you can create a pop-up that appears for anyone who's viewed your sales page more than once, and offer them something special if they purchase now!

This could be a limited-time discount, special bonus, free trial… something that is going to encourage them to take action and purchase now! So I definitely recommend setting this up for your sales pages.

3. Highlight a related offer to the specific page they're visiting

For example, if your visitor is reading a blog post about starting a podcast and you have an offer or resource designed to help someone start a podcast, you can create a pop-up (that appears only on that page) directing them to your sales/landing page for that offer.

This is going to be effective because they’re already showing interest in what your offer is about, so having a pop-up that’s like “hey, I know you’re interested in this… since you’re looking into starting a podcast, you may also be interested in this…” is a great way to drive those conversions.

4. Affiliate sales

Pop-ups are a great way to share products you're an affiliate for and earn some extra income! You could share a software you love, a bundle you've contributed to, a summit you're speaking in, etc.

If you are promoting an affiliate link though, just make sure that you make it clear on that pop-up that this is an affiliate link, so if they click and make any kind of purchase then you will receive a commission… it’s just basic transparency and a legal requirement so don’t forget that!

CONNECT WITH TISH:

Instagram: @marketingwithtish

Website: leticiajcollins.com

SUBSCRIBE, SHARE & REVIEW

Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week.

If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review on Apple Podcasts or Spotify. Reading your review would make my week!

Hey, I’m Tish!

I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!

If you’re ready to build a sustainable & scalable business on your own terms… then grab a cuppa, get comfy & stay for a while ☕️ ✨

WORK WITH ME

my everything page

Featured

81 | Become an industry leader through a visibility tour with Steph Wharton

If you want to grow your audience and attract more of your ideal clients, you need to go on a visibility tour! In this episode, Leadership + Visibility Coach, Steph Wharton, shares how to step into your speaker identity, show up as a true thought-leader, and grow your audience through a visibility tour so that you can amplify your impact beyond social media.

80 | 6 ways to collaborate with other business owners & grow your email list

Collaborating with other business owners is one of the best ways to expand your network and grow your business. In this episode, I’m sharing 6 different ways that you can collaborate with other small business owners and leverage each others audiences to grow your email list, build your authority and scale your online business.

79 | 5 ways collaboration can grow your business

What if I told you that you could grow your audience quickly, even without investing in paid ads? In this episode, we’re talking about the power of collaboration and how you can leverage other people’s audiences to get in front of new people and add hundreds (or thousands) of new subscribers to your email list.

78 | Is your business branding due an update? With Diana Jakubcova

In this episode, Diana Jakubcova from Deeply Rooted Studio shares why branding is so important for online business owners, how to know when the right time to rebrand is and how to rebrand successfully.

77 | Building a simple business using digital products with Dr. Destini Copp

In this episode, I’m talking to Destini Copp all about how she’s building a simple business by selling digital products. She also shares how she grew her email list to 16,000 subscribers in the space of 2 years, and how she leverages her email list to make consistent sales for her online business on autopilot.

76 | Let's chat... why I left Instagram, email list growth, digital products & affiliate marketing

In this episode, listen to Rosemarie Callender from the Podcast to Amplify Show interview me on how I’m growing my business without relying on social media, and the sustainable approach I’m taking to market my business online.

75 | Leveraging LinkedIn to grow your business with Simi Awokoya

LinkedIn is no longer just for those who want to advance their corporate careers. It has become a great place for online business owners to market themselves, land clients and even speaking opportunities. In this episode, Simi Awokoya gives her top advice for how entrepreneurs can leverage LinkedIn to grow their online presence.