43 | CASE STUDY: How Georgia Sold Out Her Launch With Less Than 100 IG Story Views
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How Georgia Sold Out Her Launch With Less Than 100 IG Story Views
NEWSFLASH: You can still sell your offers on Instagram Stories, even with "low views". In this episode, I'm introducing you to a client of mine who was able to sell out her launch with less than 100 people viewing her IG Stories. Tune in to find out how she did it.
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Where she was before.
When Georgia came to me sheโd been in business for just under a year, she had a few clients that she was working with on a retainer basis and she had recently launched her first online course but she was disappointed with the results.
She was making a few sales here and there, but she just wasnโt seeing the growth that she really wanted.
Georgia initially reached out to me because she had seen how I showed up on my Stories, how much of an impact Instagram Stories had on my business and how they had helped me to grow. She knew this because at the time she reached out, I had recently launched my membership, The Story Lounge, so I was creating a lot of content around Instagram Stories and sharing my experience with them and how beneficial they can be for online business owners when used in the right way.
Georgia saw the success I had with Instagram Stories, and she wanted to leverage them for her own business, but she was worried that they wouldnโt work for her. She told me that she only had a โsmall audienceโ and she was only really getting around 100 Story views each day.
In fact, hereโs a direct quote from Georgia herself: โThis isnโt going to work for me. Instagram Stories wonโt work because I donโt have enough people thereโ.
And this is a common thing that holds a lot of business owners back from showing up on their Stories. They worry that because they only have a handful of people watching their content, theyโre not going to get anything out of them, and so they donโt utilise IG Stories to their full potential. And itโs this mentality thatโs the problem.
When I have conversations with these people, the one thing I always say to them is this:
โLetโs imagine youโre at an event and someone hands you a microphone. You have the opportunity to talk about your business and market your services to everyone in this room. And in this room, you have 50 people. There are 50 people watching you and waiting for you to talk to them. What do you do?โ
Every single person I ask this question to says that they would start talking to these people.
And then I ask them, โDo you feel like being on a stage in front of 50 people is a lot?โ
And they all say yes.
So then I ask โHow would you feel, being in that room with them and given the opportunity to share your value and expertise?โ
This is what I asked Georgia, and her response was that sheโd feel nervous, because thatโs a lot of people, but she wouldnโt pass up on the opportunity because she knows how much it could do for her business and she could potentially walk away with a client or with a new student entering her programme.
So, the final thing I said to Georgia was that she was right, that is a huge opportunity and thatโs exactly what could happen. And I pointed out that she had double that amount of people viewing her Instagram Stories every single day. So, why wasnโt she taking that opportunity?
And that is when Georgia made the decision to commit to her Instagram Stories.
How Georgia almost doubled her IG Story views & signed a new client after one month.
After our conversation, Georgia realised that the more she showed up for her people and shared her value, the more likely theyโd be to stick around, and the more people sheโd begin to attract. And thatโs exactly what happened for her!
Georgia decided to join my membership, The Story Lounge, she went through the Instagram Story mini-course and started implementing my signature 5-Point Story Framework into her strategy. Then, she began following the monthly Instagram Story plans inside.
After her first month inside the membership, I checked in with Georgia to see how she was doing and she told me that sheโd noticed a huge spike in engagement. Some of her Stories had reached up to 170 people, which had never happened before, AND after using one of the scripts inside the story plan, she had signed a client for an intensive session.
Within a month of following The Story Lounge, Georgia had already built a stronger connection with her audience, increased her Story views AND made her investment back 7x over!
How Georgia had her highest income month to date & sold out her launch using IG Stories.
I knew that as Georgia continued to prioritise her IG Stories, her results would only continue to grow. So, I checked back in with her after 90 days, and just like before, she'd seen incredible results.
She told me that sheโd just had her highest income month to date since starting her business! She re-launched her course following the 60-day launch plan we have inside the membership, and she had 26 girls sign up, 3 of whom upgraded to her VIP option!
In just 3 months of leveraging Instagram Stories, Georgia had seen more growth in her business than she'd seen in the 10 months previous! And while Georgia was also emailing her list and posting to her Instagram feed, the key difference was that she was really utilising Instagram Stories and building that connection with her audience, and following the marketing plan laid out within The Story Lounge.
So, regardless of the amount of Instagram followers you have or story views you receive, I will always stand by the fact that Instagram Stories are incredibly powerful and have the potential to completely transform your business.
Georgia is living proof of that, and there are so many members within TSL with similar stories!
If you want to learn how you can leverage the full potential of Instagram Stories for your business, I would love for you to join us inside The Story Lounge! Click here to learn more about the membership & sign up today.
And if thereโs one thing you take away from this, please let it be that every single view. Every single like. Every single followโฆ. They all come from real people! Donโt treat them like numbers on a screen, show up as if you were actually in the same room as these people and I promise you, you will see the results! Keep that in mind the next time you feel like youโre not reaching anyone.
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