25 | How To 10x Your Visibility by Repurposing Your Content
LISTEN TO THE EPISODE
How To 10x Your Visibility by Repurposing Your Content
Are you tired of being stuck on the content creation hamster wheel?
What if you could spend less time creating content and, instead, create a simple system that allows you to create one piece of content each week that drives even better results & reaches your ideal clients across multiple platforms establishing you as the go-to authority within your niche?
In this episode, I’m teaching you a simple system that you can implement to spend less time creating content that drives even better results!
LINKS & RESOURCES MENTIONED:
As entrepreneurs and freelancers, we wear many hats.
We're coaches, designers, copywriters etc. That's our craft.
But then we're also salespeople and marketers.
Whether you like it or not... whether you're good at it or not... it all comes as part of your role as a business owner.
Because of this, it can often feel like you're running to catch up, juggling multiple jobs in your business and struggling with overwhelm - especially when some of those jobs are outside of your zone of genius.
Are you making these content mistakes?
If you're not a professional marketer, and you're DIYing your content strategy right now, I applaud you! Because I won't lie, it's hard work! But I also want to be real with you, because there are two big mistakes I see from entrepreneurs DIYing their content coming up again and again, and I wanted to share these mistakes with you so that you can make sure you're not making them yourself:
MISTAKE #1: YOU’RE TRYING TO BE EVERYWHERE AT ONCE
You're on Instagram, you have a blog, you're experimenting with TikTok, sending out emails, using Pinterest AND you're thinking about throwing something else into that mix.
The problem is, you're spreading yourself too thin. You want to be on all the different platforms so that you can reach your ideal clients in all the places they hang out...
But in doing so, you're actually just creating a lot of mediocre content that doesn't drive the results you deserve because you don't have the time to give each piece of content the care and attention it needs to thrive.
MISTAKE #2: YOU’RE PUTTING ALL YOUR EGGS IN ONE BASKET
So many entrepreneurs I talk to tell me with pride that they've built their business on Instagram alone. I used to be one of those people, and that's why I know that it's such a huge mistake.
Not only are you building your entire business on rented land, but not having somewhere to send them to means that you could be passing up hundreds of leads and sales.
Something I need you to realise is this: Only about 6% of your followers on Instagram actually see your content - and with the everchanging algorithm and introduction of reels, that number is likely even less than that now.
And of that 6%, the number of people who are actually stopping, consuming and taking action on your content is even less than that.
This is where it's easy to get discouraged because you're initially so proud of what you've created, but then you don't see the results you'd hoped for and then you get to creating the next piece of content and the same thing happens and you can end up feeling burntout and frustrated and feeling like you're wasting all this time creating content that is barely even having an impact.
The Solution: Build a content repurposing workflow you can sustain
1. CHOOSE 2-3 PLATFORMS THAT YOU CAN COMMIT TO
If you are a solopreneur and you’re doing this thing on your own right now, you do not want to be trying to be everywhere at once because that is a surefire way to lead to burnout. But only focusing on one platform, especially if it’s social media, just isn’t enough.
Instead, choose 2-3 platforms that you can reasonably commit to. This will allow you to create great content for multiple platforms without spreading yourself so thin that you burnout or end up on the content creation hamster wheel.
I recommend honing in on your email list, Instagram and starting a blog, if you haven't already. Those would be my 3 recommendations, but you can go with whichever you want!
2. CREATE A CORE PIECE OF WEEKLY CONTENT
When you do this on a platform you own, such as your blog, you're able to create content that will live on for years to come. And then...
3. REPURPOSE THAT CONTENT FOR YOUR OTHER MARKETING CHANNELS
From that weekly piece of core content, you can take what you've created and split it up into multiple pieces of content across multiple platforms. AND, you don't have to create anything new because you've got all the content right there. All you have to do is optimise it for each platform.
So let’s say you create a blog post. You can then take the introduction to that blog post and turn it into an email encouraging your subscribers to go and read the full post on your website. Then you could pull out a section from that blog post and use it as a stand-alone email to educate your audience. Already, you have 2 extra pieces of content from that first piece of content and it’s probably only going to take you about 10/20 minutes.
Then we move onto Instagram, and you could create a carousel breaking down the entire blog post. You could create a Reel where you show up and talk about a section of that blog post, or even use a trending audio to create a viral piece of content. And then you could pull a quote from that blog post and create a sharable graphic.
I could go on and on but already, if you’ve kept count, we’ve taken one piece of content and turned it into 7 pieces of content that reaches your ideal client across multiple channels.
If you want to learn how to do this more in-depth, I have a free lesson-style workshop that is going to walk you through how to create an omnipresent marketing strategy using this content repurposing system. Click here to sign up.
4. HIRE A CONTENT REPURPOSING MANAGER
If you're in a place where it makes sense to start outsourcing, I highly recommend that you do it! Because you will save yourself so much time and energy that you can use to focus on what you actually started your business to do in the first place.
As a Content Repurposing Manager, I'm here to help you increase your online presence and reach your ideal client across multiple channels so that you can increase your reach, leads and sales!
Click here to learn more about my Done-For-You Content Repurposing Services.
LET'S CONNECT:
🎙 Follow the HER Purpose Podcast Instagram
WORK WITH TISH
If you’re an ambitious entrepreneur looking to create more time, freedom & profit in your online business and finally start building your business in a way that feels good to YOU, click here to learn more about how Leticia can support you with Private Voxer Mentorship.
SUBSCRIBE, SHARE & REVIEW
Thank you so much for listening to this episode. Your support means the WORLD to me. If you liked what you heard and want to continue learning more, make sure to subscribe to the podcast so you can get notified when a new episode drops each week.
If you found value in this episode, it would mean so much if you shared it with a friend. And to help us reach more ambitious entrepreneurs, please consider leaving a rating & review on Apple Podcasts or Spotify. Reading your review would make my week!
featured episodes
Hey! I’m Tish!
I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!
If you’re ready to build your business on your own terms, so that you can live the life you desire… grab a cuppa, get comfy & stay for a while ☕️ ✨
KEEP UP ON THE ‘GRAM
FREEBIES
THE GOODS
