34 | How Miah Went From Content Creator to Business Owner
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How Miah Made The Transition From Content Creator to Business Owner
When I first connected with Miah, she was a blogger and sustainability content creator. I have known Miah for years, but just over a year ago, she reached out to me and she told me that she wanted to move away from solely working with brands and this image she’d created as an influencer/content creator and she wanted to turn her blog into a business. One where she could create products and services that meant that she could help others either start, or further, their sustainability journey.
And so we worked together to create a plan for her to do this, to launch her services and her products and she has done this at her own pace and in a way that has felt good to her.
Recently, she officially announced the birth of her business Conscious & Cruelty-Free (now rebranded to Cappuccino Zine), an educational resource centred around making sustainability more accessible and affordable.
Miah has been through a journey to get here, and it’s one that I thought would be really interesting for you to hear, so I invited Miah on the show to talk about her experience.
In this episode, Miah is going to walk us through
Why she’s so passionate about sustainability
What inspired her to start Conscious & Cruelty-Free
The setbacks and roadblocks she experienced & how she overcame them
Her plans for the future now that she’s launched!
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Meet Miah & learn why she’s so passionate about sustainability
Miah Ké-leigh is a sustainable lifestyle blogger and intersectional environmentalist who recently launched her first business, Conscious & Cruelty-Free - an educational resource centred around making sustainability more accessible and affordable.
Miah’s interest in sustainability started when she went on a group conservation trip to Costa Rica in 2015. During the trip, the guides took away their phones as they wanted them to be present, and it was during this time that Miah was able to really focus on the mission she was a part of, rather than just capturing it.
When she returned back to the Netherlands, her entire lifestyle changed. She became a vegetarian, stopped shopping so much, and was very conscious of her travel footprint.
Since then, she has dedicated her life to teaching others about the importance of sustainability and how to live a more sustainable lifestyle.
How Miah started her journey as a content creator.
Miah began her content creation journey as a beauty blogger before finding her true passion and pivoting to lifestyle & sustainability.
Not long after her journey, Miah discovered me (at the time, I was an influencer coach) and it was the first time that she had experienced an actionable way to take content creation as more than just influencing. It was then that she realised that she could actually create a business out of this.
As she began changing her mindset, she really started thinking about what she wanted to be known for and where she wanted her brand to go. She stopped posting randomly, and started creating content with an actual strategy in place.
It was then that everything changed for Miah. She started landing paid brand deals with some of the biggest brands in the sustainability industry, her work was featured on a billboard, and she was invited to attend international fashion weeks.
Overall, Miah was able to build an incredible platform as a sustainability content creator that provided her so many opportunities, but she always knew that she wanted to turn it into so much more…
How Miah launched her first business.
A little over a year ago, Miah hired me as her coach, and she expressed to me that she wanted to move away from the content creator/influencer brand and instead, launch an online platform to educate and help other people on their sustainability journey through coaching and digital products. Together, we created a plan to help her do this.
She has had setbacks along the way, there were mindset and confidence issues that she had to overcome. But ultimately, her passion for taking that next step in her journey and creating a platform that would allow her to help even more people in a much deeper way, is what helped her to overcome these roadblocks.
Now, Miah is the Founder of Conscious & Cruelty-Free. Through 1:1 coaching and workshops, she helps those who are completely new to sustainability overcome their objections and misconceptions in order to live a more sustainable life.
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Hey! I’m Tish!
I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!
If you’re ready to build your business on your own terms, so that you can live the life you desire… grab a cuppa, get comfy & stay for a while ☕️ ✨
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