64 | Live launching for introverts: How to launch without draining your energy with Michelle Pontvert

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How to live launch as an introvert, without draining your energy

WITH MICHELLE PONTVERT

I’m sure you’ve heard that Live launching is one of the best ways to increase the visibility of our offers and services and generate an influx of clients and students quickly, plus they give you valuable feedback about your marketing and messaging. But it can be a lot of work…

Traditionally, we’re taught that we need a 60-day pre-launch period, we need to do a live webinar or 5-day challenge and we need to send 20 different emails during our 7-day cart open period. And while these methods can definitely work, it doesn’t work for everyone. Particularly those who identify as introverts, those who have busy schedules and those who simply don’t want to do this giant live launch.

Trust me when I say that launching doesn’t have to be complicated. It doesn’t have to be time-consuming. It doesn’t have to be energy-draining. Most importantly: You do not have to go live to have a successful launch.

In this episode, I’m joined by Michelle Pontvert, who is a Life-First Business Strategist and the founder of the Business Chic Shop. Michelle is passionate about building your business around your life and in a way that feels good to you, which revolves around everything we stand for here on the Simple Marketing Podcast!

She's also a neurodivergent multi-passionate entrepreneur who juggles running TWO businesses while also being a hands-on Mum. So the traditional launch strategies never really worked for her, and today she is going to share the approach that she takes to launching in a way that doesn’t drain her energy, and also attracts her perfect-fit students and clients.

In this episode, Michelle and I discuss:

What a launch is and why it’s so important to launch before turning your online course/programme evergreen
Why traditional launches leave many entrepreneurs feeling drained & exhausted
How to launch when you have limited energy, a crazy schedule, or simply don’t fancy showing up for a huge launch

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LINKS & RESOURCES MENTIONED:

CONNECT WITH MICHELLE:

Instagram: @michellepontvert

Website: michellepontvert.com

CONNECT WITH TISH:

Instagram: @marketingwithtish

Website: leticiajcollins.com

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Hey, I’m Tish!

I'm a marketing mentor for ambitious entrepreneurs who want to create more time, freedom & profit in their online business, in a way that feels good to them!

If you’re ready to build a sustainable & scalable business on your own terms… then grab a cuppa, get comfy & stay for a while ☕️ ✨

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