92 | Get more leads through your funnel with freebie swaps
Freebie Swaps: How To Get More Sign-Ups for Your Lead Magnet Organically
This post may contain affiliate links. This means we may receive a commission if you make a purchase via these links.
Wondering how to get more sign-ups for your lead magnet? Enter: Freebie swaps! In this episode, I’m breaking down why freebie swaps are such a great strategy, and how to participate in a freebie swap collaboration that grows your list with targeted leads & ideal clients!
LINKS MENTIONED IN THIS EPISODE:
want to listen instead?
What is a freebie swap?
A freebie swap is what happens when two business owners get together and agree to cross-promote each other’s lead magnets. The overall goal of this strategy is to build your individual email lists with targeted subscribers.
Essentially, you are partnering with another business owner who has a similar audience to your own, but isn’t in direct competition. Then, you are both writing an email about each other’s lead magnet and sending it to your lists to help each other grow.
Here’s an example:
A website designer might decide to partner with a copywriter for a freebie swap collaboration. These entrepreneurs both have a similar ideal client, but they help their clients with different things, which makes them the perfect fit to collaborate.
Let’s say the web designer has a free resource on how to DIY your business website using Squarespace, and the copywriter has a free template to help business owners write compelling sales copy.
Those who are in the website designer’s world may have gotten the perfect website, but now they’re struggling to write their sales copy… and that’s something the website designer isn’t able to help with. So, by sharing the copywriter’s resource, they’re able to help their audience in another way, and vice versa.
Once they’ve agreed to collaborate, they’re both going to share each others lead magnets with their audience. Most of the time, this would take place via email, but it could also be a social media post, an Instagram Story, maybe even a podcast ad…
I do think that email is the best platform to conduct a freebie swap because you’re already on the platform that you want to promote and you know that anyone who signs up for your freebie after hearing about it from your collab partner is actively opening and reading their emails (so they will hopefully be engaged when they’re on your email list as well). Plus, it’s really easy for them to just click on the link, enter their information and head straight back into their inbox where your email will be waiting for them.
Why is a freebie swap a great strategy?
Now that you know what a freebie swap is, let’s talk about why it’s such a great strategy.
1. Email converts well
Email is one of the highest-converting marketing strategies. It’s been estimated that for every $1 you spend on email marketing, you’ll receive an average of $30 back. I can’t remember the exact statistics, but it was around that mark. This means that growing your email list is a top priority, and freebie swaps provide an easy and low-effort way to do that quickly.
2. Share extra value with your audience
It provides you with the opportunity to share extra value with your audience. They get to hear about a topic you don’t talk about yourself, but they may still be interested in, and so you give your audience a well-rounded experience.
3. Boost your credibility & expert status
When someone emails their audience about you and recommends your resource, there’s a built-in element of social proof. They’re essentially telling their audience that they trust you enough to recommend your business to them - and that is a big thing! So when people see this, they’ll be coming into your world already having established that trust in you, because someone they already trust has vouched for you.
How to conduct a freebie swap
If a freebie swap sounds like a collaboration that you would like to participate in to grow your email list, then I’m going to break down 4 steps you can take to bring this collab to life…
1.Find a business owner with a similar audience to your own and agree to collaborate on a freebie swap
2. Send each other the information needed to promote the lead magnets. This would include a mockup of the lead magnet, a description of the lead magnet, who it’s for, what it’ll help them achieve, and then the link to your opt-in page
3. Choose a date to share each other’s lead magnets. This doesn’t have to be the same date - one of you could share on the Monday and the other person on the Thursday if that works with your schedules, it just needs to be around a similar time.
4. Sit back, enjoy the sign-ups & let your automated email software do the nurturing for you
Join The Audience Growth Club
If you want even more guidance then you should know that we are covering this topic in depth inside of my membership, The Audience Growth Club, this month. We’re covering…
How to find the perfect freebie swap partner
Pitch templates & resources to help you land your first few freebie swap collaborations
3 steps that you can take to ensure that your freebie swap collaboration is a success and not only do you grow your email list with new ideal clients, but you also make money from it!
Plus! There’ll be opportunities to team up with other members within our private community so that you don’t have to spend hours trawling the internet for potential collab partners - they’re right there inside The Club!
Click here to find out more & join The Audience Growth Club today!
PIN FOR LATER
Save this post to Pinterest so you can read it again later!
hey, I'm Tish!
I'm a multi-passionate business owner, digital marketing strategist, business mentor & part-time digital nomad ✈️
I'm on a mission to help you create more time, freedom & profit in your business through the implementation of sustainable & scalable business and marketing strategies!
let’s connect
work with me
The Simple Marketing Podcast is for ambitious entrepreneurs who want to build a sustainable & scalable online business. With bite-sized, actionable episodes, you’ll learn how to create more time, freedom & profit in a way that feels good to you.
